So Easy Limited
So Easy Limited

Everyday life,
made easy.

We create applications and content that help people through the small moments of their day — thoughtful things and warm ideas that take a little weight off the mind.

applications · content · everyday moments

Get in touch Our mission
Our mission

Helping the everyday lives of people.

So Easy Limited exists to make ordinary moments a little lighter. We build applications and create content that quietly do their job and then step aside — the kind of things that fit naturally into a day and ask very little of you.

What we make

Small things. Real help.

Our work spans a few directions — but they share one thread: whatever we make should feel effortless the first time you touch it.

Personal apps

Native apps for iPhone, Apple Watch, and the Mac that make small everyday moments a little smoother — quietly useful, and easy from the very first tap.

Helpful content

Warm, practical content that's a pleasure to follow along with at home — clear, encouraging, and made with real families and everyday people in mind.

Everyday ideas

From playful to genuinely handy, we follow good ideas wherever they lead — each one made to feel effortless and worth coming back to.

How we work

A few things we believe.

1
Easy from the startIf it isn't easy the very first time, it isn't ready. We'd rather leave something out than make you work for it.
2
No adsNothing we make is trying to grab your attention or sell it on. Our things do their job, then quietly get out of your way.
3
Made for real peopleWe design for the person actually in the moment — a kid, a parent, someone trying something new — not an expert.
4
Privacy by defaultPersonal things stay personal. We only ask for what's truly needed, and only when it's needed.
Contact us

Say hello.

We'll get back to you as soon as we can.

Coming soon

More on the way.

We have several things in the works, with the first of them arriving before the end of the year. Leave a note and we'll keep you posted.